Entrepreneurial celebrity is all about being viewed as an approachable, trusted resource in your market…the go-to person…a leader.
A trusted resource also educates, entertains and inspires by delivering consistent, free, interesting content that is relevant to their audience.
Determining who your audience/target is will determine the right bait/headline (Hiring a Lazy Real Estate Agent Leads to Terrible Things!)
to dangle to capture their attention and then provide a pipeline of educational-based marketing material
so consumers will want to continue to hear from you and stay informed.
Format Alternatives: 90 min, ½ day