The key to preparing an effective marketing plan is to know who your audience is, through and through.
You need to understand what messages resonate, what strategies work and don’t work, and how to build long-lasting relationships, not just sales, across all generations… Millenniums, Generation X and Baby Boomers. In this course, you’ll discover different behaviors and responders to motivate each generation, from the 70-year-old Baby Boomer, to the 22-year-old Millennium.
Learn how to incorporate techniques for improving communication and understanding to overcome generational differences, while creating the emotional glue that will keep them coming back.
Format Alternatives: 90 min, ½ day, full day